The Dos and Don'ts of Makeup for Mature Skin

As we age, our skin changes, and so do our makeup needs. What worked for us in our 20s may not be as flattering in our 50s or beyond. But that doesn't mean you can't wear makeup and look fabulous at any age. With the right techniques and products, you can enhance your natural beauty and make the most of your mature skin. In this blog post, we will discuss the dos and don'ts of makeup for mature skin and introduce some of the products from Lique that can help you look your best at any age.

DOs of Makeup for Mature Skin

DO Moisturize: Mature skin tends to be drier, so it's important to keep it moisturized before applying makeup. Use a moisturizer that's specifically formulated for mature skin to help with fine lines and wrinkles. Follow up with a face prime, like the Face Primer Stick from Lique Active, to help blur age spots and reduce redness.

DO Use Lighter Foundation: Heavy foundation can settle into fine lines and wrinkles, making them more noticeable. Instead, use a lighter foundation that provides coverage without looking heavy or cakey. The Light Coverage BB Cream Stick from Lique Active is an excellent choice for mature skin. It provides buildable coverage and has a lightweight, velvety texture that won't settle into fine lines.

DO Use Cream Products: Cream products are more forgiving on mature skin and give a more natural, dewy finish than powder products. Use a cream blush, like the Lip and Cheek Balm from Lique Active, to add a pop of color to your cheeks or lips. Use a cream highlighter, like the Highlighter and Eye Brightener Duo, to add a subtle glow to your cheekbones and other high points of your face.

DON'Ts of Makeup for Mature Skin

DON'T Overdo It: Less is more when it comes to makeup for mature skin. Avoid heavy eye makeup or bold lip colors, which can be overwhelming on mature skin. Stick to natural-looking makeup that enhances your features without overpowering them.

DON'T Forget to Blend: Blending is key when it comes to makeup for mature skin. Make sure your foundation, concealer, and other products are blended seamlessly into your skin to avoid looking patchy or cakey. 

DON'T Use Matte Products: Matte products can be too drying on mature skin and make fine lines and wrinkles more noticeable. Instead, use products with a dewy or satin finish, like the Shimmer Lip Plumper. It provides a subtle sheen that helps lips look plumper and more youthful.


Makeup can enhance your natural beauty at any age, and with the right techniques and products, you can make the most of your mature skin. At Lique, we offer a range of makeup products that are specifically formulated for mature skin. Our products are made with nourishing, natural ingredients that help moisturize and enhance your skin's natural beauty. 

Shop our collection today and embrace your beauty at any age.